Hi, I am Zheyi Lu, a passionate UI/UX thinker :)
WORKING EXPERIENCE
Senior UX Designer - SCANIA via Afry, Stockholm
UX Evaluation Engineer & PM - HUAWEI Research Center, Munich
UI Scripter - EA DICE, Stockholm
Blockchain Architect in C+E team - Microsoft, Stockholm
Senior Software Engineer - National Radio & Television Administration, Shanghai
[EDUCATION
Master Degree of Human Computer Interaction & Design at KTH, Sweden
Master Degree of Mobile and ubiquitous interaction at UPS, France
Bachelor Degrees of Information Engineering at Shanghai Jiao Tong University, China
+46 (0) 76 06 00 621
zhey.lu0225@gmail.com
Stockholm, Sweden
https://www.linkedin.com/in/zheyi-lu/
Scania DDW Smart Dashboard – HMI Design
Led the UX design of Scania’s production-ready Smart Dashboard, covering cockpit applications, voice control, and device mirroring. Drove the process from research to delivery, creating prototypes and aligning cross-functional teams to bring the system into production vehicles.
Steering Wheel Trackpad & ADAS Intention Expression – HMI Design
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Design ADAS Intention Expression feature for HMI intelligent driving.、
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Define & develop steering wheel haptic interaction from 0 till embedded prototype
HarmonyOS Ecosystem UX Design & Localization
I worked as both a UX Evaluation Engineer and a Product Manager, driving the design and localization of HarmonyOS in collaboration with European ecosystem partners. From smart appliances and automotive systems to IoT scenarios, I helped shape seamless cross-device experiences that brought Huawei’s “All-Scenario Smart Life” vision into reality.
WRLDS Ecosystem – Product / App / Games / AR / Advertising
At WRLDS, a gaming startup, I played a hybrid role as both Experience Designer and Product Manager. My work spanned app and game design, AR prototyping, product definition, marketing assets, cost control, and even hardware production oversight, which shaping the smart toy ecosystem from concept to market launch.
Battlefield 2042 – UI Scripting & Prototyping
I worked as a UI Scripting Experience Designer at DICE, focusing on Vehicle Customization, End of Round, and the Universal Menu flows for Battlefield 2042. Through rapid prototyping with visual scripting tools, I translated player feedback and franchise experience into refined UI interactions that balanced usability, gameplay immersion, and production deadlines.
Cosmetics Finder App for Foreigners in France – Startup / UX / Business
I co-founded a project that helped foreigners in France find suitable cosmetics in their native language. Over one year, our 4-person team built the idea from ideation, research, and design iterations to business modeling, sponsorship acquisition, and final sale to the Galeries Lafayette incubator.
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